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Devdeep Maity, PhD

Dr. Devdeep MaityAssistant Professor of Marketing
Department of Business Administration, Bank of America Building 209 C
302.857.6969
dmaity [at] desu.edu

Education

Ph.D., Marketing, May 2014
Oklahoma State University
Spears School of Business, Stillwater, US

M.B.A., Marketing, February 2007
SBS Swiss Business School
Alliance Business Academy, Bengaluru, India

B.E., Mechanical, June 2004
Visveswaraiah Technological University
MVJ College of Engineering, Bengaluru, India

Research Interests/Area

  • Consumer-product relations
  • Retailing
  • Social Media
  • Customer participation/Co-production
  • Product returns
  • Perceived ownership
  • Touch
  • Vlogging

Professional Memberships

  • American Marketing Association (AMA)
  • Academy of Marketing Science (AMS)
  • Marketing for Higher Education Special Interest Group (AMA)
  • Retail and Pricing Special Interest Group (AMA)
  • Decision Science Institute (DSI)
  • American Association of University Professors (AAUP)

Publications

  • Kraft, Frederic B., Devdeep Maity, Stephen S. Porter, and Cindy Claycomb (2018) “The Salesperson Wellness Lifestyle, Coping With Stress and the Reduction of Turnover” at Journal of Business and Industrial Marketing (accepted on April 30th, 2018).
  • Maity, Devdeep (2018) “A two-step recommendation to improve stability in free choice brand-attribute associations: A research agenda” at Applied Marketing Analytics, Volume 4, Number 2, August 2018.
  • Maity, Devdeep and Todd J. Arnold (2013), “Search: An Expense or an Experience? Exploring the Influence of Search on Product Return Intentions,” at Psychology and Marketing, Volume 30, Issue 7, pages 576–587, July 2013.

Conference Presentations and Proceedings

  • Reinikainen, Hanna, Juha Munnukka, Devdeep Maity, and Vilma Luoma-aho (2018), “Parasocial Interaction and Brand Endorsements in Vlogs” in ANZMAC 2018 Conference, December 3-5, Adelaide, Australia (Upcoming) 
  • Maity, Devdeep, Juha Munnukka and Margot Racat (2018), “The Role of Top Comments in YouTube Vlogs” in Decision Science Institute Annual Meeting. Nov 17 – 19, Chicago, Illinois. (Upcoming)
  • Munnukka, Juha and Devdeep Maity (2018), “Good Recommendations Wanted! The Effect of VSAs on Recommendation Acceptance” in Decision Science Institute Annual Meeting. Nov 17 – 19, Chicago, Illinois. (Upcoming)  
  • Maity, Devdeep, and Margot Racat (2018), “Structured Abstract: The Role of Audience Comments in YouTube Vlogs” in the Academy of Marketing Science Annual Conference. New Orleans.
  • Munnukka, Juha, Devdeep Maity, Hanna Reinikainen and Vilma Luoma-aho (2018), “Audience participation and endorsement effectiveness in video blogs” (Finnish Title: “Yleisön osallistuminen ja suosittelun tehokkuus videoblogeissa”) in Finnish Conference of Media and Communication Research, 27th-28th April 2018, Jyväskylä, Finland. 
  • Maity, Devdeep, Juha Munnukka, Hanna Reinikainen and Vilma Luoma-aho (2018), “Endorsement Effectiveness in YouTube Vlogs” in American Marketing Association Winter Educators’ Conference. New Orleans.
  • Maity, Devdeep, Ashwini Gangadharan and Juha Munnukka (2017), “Exploring Emotional Labor among Vloggers” in Decision Science Institute Annual Meeting. Washington D. C.
  • Maity, Devdeep, Munnukka, Juha and Abdullah Demirel (2017), “The Role of Conversations in YouTube Vlogs” in Decision Science Institute Annual Meeting. Washington D. C.
  • Gangadharan, Ashwini and Devdeep Maity (2017), “Exploring the Role of Workplace Spirituality on the Emotional labor of Employees in Customer Participation” in Decision Science Institute Annual Meeting. Washington D. C.
  • Porter, Stephen, Michael Williams and Devdeep Maity (2017) “Structured Abstract: I Believe in You: The Role of Sales Coaching On Individual Outcomes” in the Academy of Marketing Science Annual Conference. Coronado Island, California.
  • Munnukka, Juha and Devdeep Maity (2017) “Structured Abstract: Exploring The Role of Audience Participation and Para-Social Interaction On Endorsement Effectiveness in Vlogs” in the Academy of Marketing Science Annual Conference. Coronado Island, California.
  • Maity, Devdeep (2016), “The Role of Counterfactual Thinking in Reducing Cognitive Dissonance” in 2016 Decision Science Institute Annual Meeting. Austin, Texas.
  • Maity, Devdeep and Atefeh Yazdanparast (2016), “Exploring Perceptions of Ownership during the Return Policy Period” in 2016 Decision Science Institute Annual Meeting. Austin, Texas.
  • Maity, Devdeep and Todd J. Arnold (2016), “I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Set Up,” in Academy of Marketing Science Annual Conference. Lake Buena Vista, Florida
  • Maity, Devdeep (2016), “The Impact of Perceived Point of Sale Experience: A Structured Abstract,” in the Academy of Marketing Science Annual Conference. Lake Buena Vista, Florida
  • Kraft, Frederic B., Stephen S. Porter, Devdeep Maity and Cindy Claycomb (2015) “A Lifestyle Check-Up: Does Salesperson Wellness Influence Individual and Organizational Outcomes?” in American Marketing Association Summer Educators’ Conference. Chicago.
  • Maity, Devdeep and Praveen Pinjani (2015), “Ownership Ambiguity of Digital Content and Unintentional Copyright Infringement”, in Global Information Technology Management Conference. St. Louis.​​​​​​​
  • Maity, Devdeep and Todd J. Arnold (2013), “An Empirical Study on Post-Participation Dissonance”, in American Marketing Association Summer Educators’ Conference. Boston.​​​​​​​
  • Maity, Devdeep and Todd J. Arnold (2013), “A Conceptual Study on Post-Participation Dissonance and its Outcomes,” in American Marketing Association Winter Educators’ Conference. Las Vegas.
  • Maity, Devdeep (2012), “Examining the Role of Cognitive Dissonance after Purchase on Product Return Intentions,” in American Marketing Association Summer Educators’ Conference. Chicago.
  • Maity, Devdeep (2012), “The Effect of Touch on Perceived Product Freshness,” in the Academy of Marketing Science Annual Conference. New Orleans.
  • Maity, Devdeep (2012), “Search: An Expense or an Experience? Exploring the Impact of Search on Product Return Intentions,” in the Academy of Marketing Science Annual Conference. New Orleans.
  • Maity, Devdeep (2012), “A Two-Step Recommendation to Improve Stability in Free Choice Brand-Attribute Associations,” in Academy of Marketing Science Annual Conference. New Orleans.
  • Maity, Devdeep (2012), “Forming Product Return Intentions to Reduce Cognitive Dissonance after Purchase,” in the Academy of Marketing Science Annual Conference. New Orleans.​​​​​​​
  • Maity, Devdeep (2012), “Perceived Product Freshness: Exploring Consumers’ Negative Reactions to Self-Touched Products,” in the Association of Collegiate Marketing Educators Conference. New Orleans.
  • Maity, Devdeep (2012), “Search: An Expense or an Experience? Exploring the Impact of Search on Product Return Intentions,” in the Association of Collegiate Marketing Educators Conference. New Orleans.
  • Maity, Devdeep and Mihir Dash (2009), “The Impact of Servicescape on quality perception in Malls of Bangalore,” in National Conference on Role of Management Science in Decision Making. Nagpur, India.

Honors & Awards

  • Recipient of Dean’s Research Award, College of Business, Delaware State University, May 2016
  • Awarded for contribution towards SAP Business Analytics workshop (Employee Achievement), College of Business, Delaware State University, December 2015
  • SAP Student Recognition Award, College of Business, Delaware State University, November 2015
  • Awarded Outstanding Academic Scholar by Alliance Alumni Association, December 2014
  • Awarded Phillips, Paul D. & Lois Phillips doctoral dissertation fellowship, October 2013
  • AMA-Sheth Doctoral Consortium Fellow, June 2013, the University of Michigan
  • Awarded “Outstanding Graduate Teaching Associate,” Oklahoma State University, 2013-14
  • Recognized as a “role model” figure by a student in the Delta Delta Delta chapter at OSU
  • Recognized as a STAR performer for outstanding contributions towards the team and Circle at Satyam in 2008
  • Ranked 93 in Secondary Education and was awarded National Merit Certificate from the government of India in 1999
  • Awarded “The Nalanda Scholarship” for performance in Madhyamik Examination in 1998
  • Acknowledged and awarded a certificate from Sachdeva New P.T. College for performance in Madhyamik Examination (10th grade) in 1998

Research and Travel Grants

  • Recipient of Dean’s Summer Research Grant, College of Business, Delaware State University, June 2017 & 2015
  • Awarded travel grant from Center for Teaching and Learning at DSU for 15th & 14th Annual Faculty Conference on Teaching Excellence, Temple University, Philadelphia, PA, 2017, 2016
  • Awarded travel grant from Center for Teaching and Learning at DSU for PBL workshop at University of Delaware, Newark, DE, 2016
  • Awarded Research and Teaching Assistantship for Ph.D. at Oklahoma State University for a duration of 4 years starting in fall 2009
  • Awarded Fellowship for Ph.D. at Oklahoma State University starting in fall 2009
  • Received travel grants from the Marketing Department at OSU for the AMA Conference in 2013, 2012, as well as for the AMS Conference in 2012
  • Received Dr. Richard Poole travel grant for the AMA Conference in 2013, 2012 as well as for the AMS Conference in 2012

Teaching

  • Buyer Behavior
  • Principle of Marketing
  • Promotional Strategy
  • Retail Merchandising
  • Social Media Marketing

Service

  • Advisor, (University Level) led a team of five students to participate in the College of Business DEEP DAY Case Competition, March 2018
  • Advisor led a team of four students to participate in the National Diversity Case Competition at Indiana University, Bloomington, in January 2018, 2017, 2016, 2015, 2014
  • Advised a team of five students, in the National HP HBCU Business Challenge 2018, 2017. The team secured the first place in the competition (2017)
  • Advisor, “Project Dream: Election 2016”, Undergraduate Competition empowered by SAP. The team secured a finalist position
  • Advisor, 6th Annual Graduate Student Research Symposium, “Florida’s Role in 2012 Re-election”
  • Advisor, Undergraduate thesis (Integrated Studies), “Minimum Wage Traps People in Poverty”, DSU, 2016
  • Advisor, College of Business coursework for juniors
  • Participant, (University level) Marketing Research Working Group, exploring and assessing graduate degree course at Wilmington, DE
  • Committee Member (University Level), Center of Teaching and Learning Mini-Grant Review Committee, responsible for promoting and rewarding effective teaching
  • Committee Member (College Level), Assessment of learning, which focusses upon the continuous study of evaluating how students are effectively learning
  • Taskforce member (College level), MBA Growth Task Force that worked on proposing a growth plan for the MBA program in the College of Business
  • Taskforce member (College level), Software Evaluation team for AACSB Faculty Intellectual Contribution tracking
  • Committee Member (University Level), Teaching Effectiveness Committee which seeks to increase faculty understanding of innovative teaching procedures and effective teaching-learning procedures
  • Committee Member (University Level), Academic Affairs Committee which conducts a continuous study of the policies of all phases of academic programs
  • Presenter, College of Business Research Forum, Dec 2016
  • Participant, Delaware Executive Exchange Program (DEEP) Day, 2016
  • Thought Leader - SAP Big Data & Analytics
  • Course designer and developer, online Marketing Foundations Course (MBA 505) 2015
  • Committee Member (University Level), Data Transformation Team which explores enrollment, retention, and graduation of students at Delaware State University, 2014Committee Member (College level), AACSB faculty Task Force which documents faculty intellectual contributions and manages compliance with AACSB standards at Delaware State University, 2014
  • Committee Member (College level), KPI (key performance indicator) team which explores graduation rate across the College of Business at Delaware State University, 2014
  • Department Committee Member (department level), Masters in Business Analytics, evaluating the feasibility of introducing Business Analytics in the College of Business at Delaware State University, 2014
  • Judge, for the Freshman Research Scholars Colloquium that was held amongst the undergraduate students at OSU during spring 2013
  • Judge, for the Management Information System Case Competition that was held amongst MBA students at OSU during fall 2012
  • Vice Chair of Member Relations, Marketing for Higher Education SIG (AMA)
  • Vice President Planning, Retail and Pricing Special Interest Group (AMA)
  • Reviewer, Journal of Marketing Theory and Practice, Feb 2018
  • Reviewer, Academy of Marketing Science Annual Conference 2018, 2017, 2016, 2014, 2012
  • Reviewer, European Journal of Marketing, March 2016, Feb, May 2018
  • Session Chair, Decision Science Institute Conference, 2016
  • Reviewer, American Marketing Association Summer & Winter Educators’ Conference 2016, 2014, 2013, 2012
  • Reviewer, Global Information Technology Management Conference 2016, 2015
  • Reviewer, Journal of Retailing and Consumer Services
  • Session Chair, American Marketing Association Summer Educators’ Conference 2013
  • Member, Historic Commission, Upper Uwchlan Township, Chester County, PA, June 2017 – December 2019
  • Chair, Temple Management Committee, Sai Temple Malvern, PA, Dec 2017 – June 2018
  • Chair, Community Outreach, Sai Temple Malvern, PA, June 2018 – Present
  • Volunteer, Humane Society of Stillwater (a non-profit animal shelter in Stillwater, OK).